Registrations for sale less of one year increased by 4.6% in 2015 and than sixteen (846 000) increased by 9%, respectively two and four times more than the average. This polarization draws a market which, over the medium term, does not know the crisis.
By 2015, the relationship between the registrations of new models (1.9 million) and opportunity (5.5 million) was from 1 to 3, a gap that has continued to grow in recent years. If we take into account the fact that, now, half of the purchases of new cars are made by companies, report settled then of 1 to 5 for regard to purchases of individuals.
The need for individual mobility, that allows to satisfy an automobile, is always important, but now it is to be achieved at lower cost. Each year, barely one out of thirty french households bought a new car, to pay, on average, 22 100 euros, compared to 14 000 euros for an opportunity.
This large discrepancy appears as the logical extension of a phenomenon of creeping gentrification of new automobile, which reads, also, through the evolution of the average age of clients (55 years, compared to 42 years for those who have acquired an old model). The Committee of french automakers, it highlights 'an effect crisis, which measures, encourages consumers to focus more on the models '. «Watch the United States: when economic growth returns, the nine market starts immediately on the rise», insists his spokesman, François Roudier.
Search the good plans.
However, the boom of the opportunity also reflects the emergence of a now more utilitarian report to the car object. "Consumers are developing a very rational approach, with primary emphasis on the price; statutory size of purchase tends to diminish, because a car is more used to express as much as before his personality or social position,"said Guillaume Paoli, co-founder of Aramisauto.com, a network that sells each year, 30 000 vehicles, half on occasion, and has installed in Montélimar (Drôme), a plant of reconditioning of second-hand cars, sold with a one year warranty.
The growing incidence of registrations carried out by company fleets (where the car tends to be an integral part of the remuneration) and landlords but also some dealers practices designed to artificially inflate their sales have increased the number of recent opportunities.
Where the appearance of a vast market of "almost new", turn some of those to which, until then, were buying cars out of the factory, but now prefer to invest in vehicles that have undergone a sometimes considerable discount, without having travelled a significant distance in kilometres.
More broadly, the reliability gains, these last ten years by all automotive brands, encourage buyers to seek "good plans". "It sometimes happens that young people, in particular, adopt a strategy that involves throwing their sights on a model that certainly rolled his bump, but that appears more desirable than the small model brand new they could afford to 12,000 euros.
Their act of purchase is not necessarily ultra-rationnel", insists Flavien Neuvy, who runs the Observatory Cetelem of the automobile. It is true that today, at 100,000 kilometres, the mechanics of a modern automobile is far from being at the end, especially if it has not only known urban traffic.
This rise in the market system of the opportunity facing the stagnation of the sales of new cars - which never regained their level at the beginning of the decade - has created a slow but continuous ageing of the french fleet. The frieze, today, nine years, on average. Something logical, when we know that have been registered in 2015, more older vehicles for more than 10 years models freshly out of the showroom of a dealer.